Sub. code 3081
NEB — GRADE XII
2083
Old Question
Class 12 Marketing Old Question 2083
The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Pass Marks : 32
सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)
This old question paper is for Class 12 Marketing, 2083 (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).
Group A
Very Short Answer Questions
What is marketing?
Mention any two examples of primary packaging.
Which type of labeling will you use for toothpaste?
Define quantity discount.
Draw the channel structure for consumer product.
Which trade promotion tools do you use for promoting your business? Mention any two.
State any two features of service marketing.
What is morality?
As a marketing manager, what are two responsibilities you owe to your employees?
Point any two meanings/features of salesmanship.
Write the full form of AIDAS.
Group B
Short Answer Questions
Explain branding with its importance.
Describe the internal factors that influence pricing.
Explain the importance of warehousing.
Differentiate between personal selling and advertising.
Describe the process followed by an ideal salesperson while selling goods.
Nowadays internet marketing is getting popular. Justify with arguments.
Assess the problems of telemarketing in Nepal.
Describe the barriers of business growth.
Describe the cost of ignoring social responsibility.
What is salesmanship? Explain the qualities of a good salesperson.
Group C
Long Answer Questions
Explain the meaning and levels of product.
Define channel conflict. How do you manage channel conflict in channel distribution?
What do you mean by department store? Differentiate between department store and supermarket.
What is agriculture marketing? Identify and explain the problems of agriculture marketing in Nepal.
Paper Overview & Analysis
2083
Year
Old Question
Type
75
Full Marks
32
Pass Marks
3 Hours
Duration
22
Question Items
Question Type Breakdown
Group Breakdown
Chapter Breakdown
| Product | 4 items | 15 marks |
| Developing Salesmanship Skill | 4 items | 7 marks |
| Distribution/Place | 3 items | 14 marks |
| Emerging Issues in Modern Marketing | 3 items | 14 marks |
| Marketing Ethics and Social Responsibility | 3 items | 7 marks |
| Pricing | 2 items | 6 marks |
| Promotion | 2 items | 6 marks |
| An Overview of Marketing | 1 item | 1 mark |