Sub. code 3081
NEB — GRADE XII
2080
Old Question
Class 12 Marketing Old Question 2080
The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Pass Marks : 32
सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)
This old question paper is for Class 12 Marketing, 2080 (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).
Group A
Very short answer question
What is target market?
Mention any two examples of accessory equipment.
Which type of packaging will you use for physical product?
Define allowances.
What is distribution channel?
Which consumer promotion tools will you use for promoting your business? Mention any two.
What are any two features of service marketing?
Define social responsibility in marketing.
As a producer, state any two costs of ignoring social responsibility.
Mention any two functions of middlemen.
Mention any two physical qualities of a good salesperson.
Group B
Short answer question
Explain the shopping product with its feature.
Suppose you are going to determine the price, which external factors do you consider?
Describe the meaning and objectives of physical distribution in distribution system.
Illustrate the importance of advertising for customer point of view.
As an indoor salesperson, what steps do you follow to sell the product? Explain.
Assess the prospects of agriculture marketing in Nepal.
Do you think internet marketing is getting popular in 21st century? Justify with reason.
Explain the strategic barriers in organizational growth.
By introducing morality in marketing, prepare an outline for the levels of morality development.
Illustrate salesmanship as a profession.
Group C
Long answer question
Explain the brand and trade mark. Also illustrate the reasons for not branding.
In Nepal, “Effective distribution system largely depends on transportation and warehousing.” Support this statement with convincing logic.
What is channel conflict? Supply measure to resolve such types of conflict among the channel members in your company.
What is industrial marketing? Explore the problems of industrial marketing in Nepal.
Paper Overview & Analysis
2080
Year
Old Question
Type
75
Full Marks
32
Pass Marks
3 Hours
Duration
22
Question Items
Question Type Breakdown
Group Breakdown
Chapter Breakdown
| Product | 4 items | 15 marks |
| Distribution/Place | 4 items | 15 marks |
| Emerging Issues in Modern Marketing | 3 items | 14 marks |
| Marketing Ethics and Social Responsibility | 3 items | 7 marks |
| Developing Salesmanship Skill | 3 items | 11 marks |
| Pricing | 2 items | 6 marks |
| Promotion | 2 items | 6 marks |
| An Overview of Marketing | 1 item | 1 mark |