Class 12 Marketing notes and question bank — NEB Exam

Marketing

Class 12 - 8 Chapters

Sub. code 3081

NEB — GRADE XII

2080

Old Question

Class 12 Marketing Old Question 2080

The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

समय (Time) : 3 Hoursपूर्णाङ्क (Full Marks) : 75

Pass Marks : 32

सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)

This old question paper is for Class 12 Marketing, 2080 (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).

Group A

Very short answer question

11 marks[11*1 = 11]
1.
[1]

What is target market?

2.
[1]

Mention any two examples of accessory equipment.

3.
[1]

Which type of packaging will you use for physical product?

4.
[1]

Define allowances.

5.
[1]

What is distribution channel?

6.
[1]

Which consumer promotion tools will you use for promoting your business? Mention any two.

7.
[1]

What are any two features of service marketing?

8.
[1]

Define social responsibility in marketing.

9.
[1]

As a producer, state any two costs of ignoring social responsibility.

10.
[1]

Mention any two functions of middlemen.

11.
[1]

Mention any two physical qualities of a good salesperson.

Group B

Short answer question

40 marks[8*5 = 40]
12.
[5]

Explain the shopping product with its feature.

13.
[5]

Suppose you are going to determine the price, which external factors do you consider?

14.
[5]

Describe the meaning and objectives of physical distribution in distribution system.

15.
[5]

Illustrate the importance of advertising for customer point of view.

16.
[5]

As an indoor salesperson, what steps do you follow to sell the product? Explain.

17.
[5]

Assess the prospects of agriculture marketing in Nepal.

Or
17.
[5]

Do you think internet marketing is getting popular in 21st century? Justify with reason.

18.
[5]

Explain the strategic barriers in organizational growth.

Or
18.
[5]

By introducing morality in marketing, prepare an outline for the levels of morality development.

19.
[5]

Illustrate salesmanship as a profession.

Group C

Long answer question

24 marks[3*8 = 24]
20.
[4+4 = 8]

Explain the brand and trade mark. Also illustrate the reasons for not branding.

21.
[8]

In Nepal, “Effective distribution system largely depends on transportation and warehousing.” Support this statement with convincing logic.

Or
21.
[2+6 = 8]

What is channel conflict? Supply measure to resolve such types of conflict among the channel members in your company.

22.
[2+6 = 8]

What is industrial marketing? Explore the problems of industrial marketing in Nepal.

Marketing — Old Question 2080NEB Exam

Paper Overview & Analysis

2080

Year

Old Question

Type

75

Full Marks

32

Pass Marks

3 Hours

Duration

22

Question Items

Question Type Breakdown

Short Answer19
Long Answer3

Group Breakdown

Group A11 questions · 11 marks
Group B8 questions · 40 marks
Group C3 questions · 24 marks

Chapter Breakdown

Product4 items15 marks
Distribution/Place4 items15 marks
Emerging Issues in Modern Marketing3 items14 marks
Marketing Ethics and Social Responsibility3 items7 marks
Developing Salesmanship Skill3 items11 marks
Pricing2 items6 marks
Promotion2 items6 marks
An Overview of Marketing1 item1 mark