Class 12 Marketing notes and question bank — NEB Exam

Marketing

Class 12 - 8 Chapters

Sub. code 3081

NEB — GRADE XII

2081

Old Question

Class 12 Marketing Old Question 2081

The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

समय (Time) : 3 Hoursपूर्णाङ्क (Full Marks) : 75

Pass Marks : 32

सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)

This old question paper is for Class 12 Marketing, 2081 (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).

Group A

Very Short Answer Questions

11 marks[11 x 1 = 11]
1.
[1]

What is marketing concept?

2.
[1]

Mention any two examples of shopping product.

3.
[1]

Which types of labeling will you use for medicine?

4.
[1]

Define price.

5.
[1]

What does a wholesaler do?

6.
[1]

Which public relations tool will you use for promoting your business? Mention any two.

7.
[1]

State any two features of internet marketing.

8.
[1]

Define morality in marketing.

9.
[1]

As a businessman, state any two obligations you need to fulfil toward the public.

10.
[1]

Mention any two features of salesmanship.

11.
[1]

Mention any two roles of salesmanship towards consumers.

Group B

Short Answer Questions

40 marks[8 x 5 = 40]
12.
[5]

Explain the marketing considerations for convenience products.

13.
[5]

Describe the importance of pricing to customers.

14.
[5]

Explain with diagram the channel structure for consumer goods.

15.
[5]

Illustrate the importance of sales promotion from the producer's point of view.

16.
[5]

As a manager, which type of publicity tools do you use for maintaining company image? Explain.

17.
[5]

Assess the problems of television marketing in Nepal.

Or
17.
[5]

Do you think service marketing is getting popular in the 21st century? Justify with reason.

18.

Explain the influence factors of ethical decision making.

Or
18.
[5]

Describe the ethical decision-making.

19.
[5]

Illustrate salesmanship as an art and profession.

Group C

Long Answer Questions

24 marks[8 x 3 = 24]
20.
[8]

What is product? Explain the levels of product with examples.

21.
[8]

Define physical distribution. Describe the components of physical distribution.

Or
21.
[8]

What is warehousing? Warehousing is one of the most important components of the physical distribution system. Justify it.

22.
[8]

What do you mean by agriculture marketing? Explore the prospects of agriculture marketing in Nepal.

Marketing — Old Question 2081NEB Exam

Paper Overview & Analysis

2081

Year

Old Question

Type

75

Full Marks

32

Pass Marks

3 Hours

Duration

22

Question Items

Question Type Breakdown

Short Answer22

Group Breakdown

Group A11 questions · 11 marks
Group B8 questions · 40 marks
Group C3 questions · 24 marks

Chapter Breakdown

Product4 items15 marks
Distribution/Place3 items14 marks
Promotion3 items11 marks
Emerging Issues in Modern Marketing3 items14 marks
Marketing Ethics and Social Responsibility3 items7 marks
Developing Salesmanship Skill3 items7 marks
Pricing2 items6 marks
An Overview of Marketing1 item1 mark