Class 12 Marketing notes and question bank — NEB Exam

Marketing

Class 12 - 8 Chapters

Sub. code 3081

NEB — GRADE XII

Model Question

Class 12 Marketing Model Question

The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

समय (Time) : 3 Hoursपूर्णाङ्क (Full Marks) : 75

Pass Marks : 32

सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)

This model question paper is for Class 12 Marketing, (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).

Group A

Very short answer question

11 marks[11*1= 11]
1.
[1]

What is Marketing?

2.
[1]

Mention any two examples of core product.

3.
[1]

How do you convert "brand name" into "trade mark"?

4.
[1]

Define pricing.

5.
[1]

What does a retailer do?

6.
[1]

Which publicity tools will you use for promoting your college? Mention any two.

7.
[1]

State any two features of agriculture marketing.

8.
[1]

Define term "Marketing ethics".

9.
[1]

As a marketer, state any two obligations you need to fulfil toward customers.

10.
[1]

What does a salesperson do?

11.
[1]

As an effective salesperson, what qualities you should possess? Mention any two.

Group B

Short answer question

40 marks[8*5= 40]
12.
[5]

Explain the specialty product with its features.

13.
[5]

Suppose you are entrusted with the responsibility of determining the price for a product to maximize profit, how do you accomplish this task? Elucidate.

14.
[5]

Describe with diagram the channel structure for consumer products.

15.
[5]

Illustrate the importance of personal selling from consumer point of view.

16.
[5]

As a manufacturer, select the methods of trade sales promotion to promote your product.

17.
[5]

Assess the prospects of industrial marketing in Nepal.

Or
17.
[5]

Identify various sorts of barriers Nepal businesses facing today.

18.
[5]

Do you think service marketing is getting popular in 21st century? Justify with reason.

Or
18.
[5]

Define and outline ethical guidelines for betterment of ethical behavior in marketing.

19.
[5]

Illustrate salesmanship as "Art and Science".

Group C

Long Answer Question

24 marks[8*3= 24]
20.
[3+5= 8]

Explain the meaning and features of raw materials. Also illustrate marketing considerations of raw materials.

21.
[8]

“Transportation and warehousing are the major components to develop distribution system in Nepal.” Support this statement with convincing logic.

Or
21.
[2+3+3]

What is channel conflict? Suggest measures to resolve such types of conflict among the channel members in your company.

22.
[8]

What is meant by agriculture marketing? Explore the problems of agriculture marketing in Nepal.

Marketing — Model Question NEB Exam

Paper Overview & Analysis

Year

Model Question

Type

75

Full Marks

32

Pass Marks

3 Hours

Duration

22

Question Items

Question Type Breakdown

Short Answer19
Long Answer3

Group Breakdown

Group A11 questions · 11 marks
Group B8 questions · 40 marks
Group C3 questions · 24 marks

Chapter Breakdown

An Overview of Marketing5 items24 marks

Chapter breakdown covers 5 of 22 question items on this paper — the rest aren't tagged to a chapter yet.