Class 12 Marketing notes and question bank — NEB Exam

Marketing

Class 12 - 8 Chapters

Sub. code 3081

NEB — GRADE XII

2082

Old Question

Class 12 Marketing Old Question 2082

The candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

समय (Time) : 3 Hoursपूर्णाङ्क (Full Marks) : 75

Pass Marks : 32

सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)

This old question paper is for Class 12 Marketing, 2082 (subject code 3081), carrying full marks of 75 with a pass mark of 32, to be completed within 3 Hours. Model answers are available for questions that have one — reveal them with a free account (a few reveals) or a paid plan (unlimited).

Group A

Very short questions

[11 x 1 = 11]
1.

Mention any two uses of internet.

2.

What is green marketing?

3.

Give the meaning of salesmanship.

4.

Which trade promotional tools will you use for promoting your company? Mention any two.

5.

Write the meaning of e-commerce.

6.

Point out the concept of marketing?

7.

Mention any two examples of accessory equipment.

8.

Which types of labeling will you use for medicine?

9.

Point out type of discount.

10.

What is meant by distribution?

11.

Mention any four role of salesmanship.

Group B

Long questions answers

[8 x 5 = 40]
12.
[5]

What is Installation and write its features.

13.
[5]

Explain the importance of pricing to consumer.

14.
[5]

Describe the role of retailers in distribution channel.

15.
[5]

Write the meaning of publicity. Explain the different tools of publicity.

16.
[5]

Explain the qualities of a successful salesperson.

17.

Explain the meaning and features of televised marketing.

Or
17.
[5]

Do you think internet marketing is getting popular in 21st century? Justify with reason?

18.
[5]

Explain the social marketing functions.

Or
18.
[5]

How does ignoring social responsibility damage of company goodwill? Explain.

19.
[5]

Salesmanship is an art. Justify.

Group C

Very long questions answers

[3 x 8 = 24]
20.
[8]

What do you mean by packaging? Explain the importance and qualities of good packaging.

21.
[8]

Explain channel structure for consumer product and industrial product.  

Or
21.
[8]

What do you mean by agriculture marketing? Identify and explore the problems and prospects of agricultural marketing in Nepal.

22.

What do you mean by personal selling? What are its features? Show the difference between personal selling and advertising.

Marketing — Old Question 2082NEB Exam

Paper Overview & Analysis

2082

Year

Old Question

Type

75

Full Marks

32

Pass Marks

3 Hours

Duration

22

Question Items

Question Type Breakdown

Short Answer22

Group Breakdown

Group A11 questions · 11 x 1 = 11
Group B8 questions · 8 x 5 = 40
Group C3 questions · 3 x 8 = 24

Chapter Breakdown

Emerging Issues in Modern Marketing4 items5 marks
Product4 items13 marks
Promotion3 items5 marks
Developing Salesmanship Skill3 items10 marks
Pricing2 items5 marks
Distribution/Place2 items5 marks
An Overview of Marketing1 item—
Marketing Ethics and Social Responsibility1 item5 marks

Chapter breakdown covers 20 of 22 question items on this paper — the rest aren't tagged to a chapter yet.

1 question item offered alternative ("OR") chapters and isn't attributed to either, since only one could be attempted.

Class 12 Marketing Old Question 2082 | NEB Exam